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A book proposal is a document that ideally convinces a publisher to pick up your book for publication. It needs to convince them that your book not only has literary value but it also has to convince the reader that it has commercial potential. So yes, it is about economics to an extent, and it should be intriguing to them as an investment. Publishers are deeply concerned about this sort of a thing because, for better or worse, the publishing landscape is highly competitive, and they need to be sure that the risk of putting their resources into your book pays off.
But don’t be daunted by this prospect, dear reader, because there are certainly ways to make your proposal stand out amidst others. We know this is difficult to hear, the idea of marketability being valued over literary prowess, but that’s where this guide comes in handy.
A book proposal is also a fantastic opportunity for you to find clarity within what you hope to achieve with that book. It’s a chance for you to think about how you can write about your story in a succinct and compelling way, to spark interest in a potential reader. This means that you should also be thinking about who your target audience is—what age group you’re writing for, for example—and draft your proposal accordingly.
Book proposals can be used to pitch both fiction and nonfiction manuscripts. A fiction manuscript is typically completed at this stage, but a nonfiction manuscript can still be in progress, with the first few chapters ready for feedback.
There’s no standard format of writing a book proposal, as it differs across publications (check their guidelines, always!) and the genre of the book. But these are some sections that are typically included in a book proposal.
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